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odlo-june
Oct 08, 19

Keen and Sherpa join forces to raise literacy funds

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Keen and ethical Himalayan brand Sherpa have joined forces for a unique collaboration to raise funds to help children to read.

Following the debut of their Innate travel shoe in Spring 19, Keen has partnered with Sherpa Adventure Gear, to present a new edition for FW19, the Keen Innate x Sherpa. With every sale of the shoe €15 is being donated to the charity Room to Read.

Room to Read seeks to transform the lives of millions of children in developing countries by focusing on literacy and gender equality in education. Working in collaboration with local communities, partner organizations and governments, they develop literacy skills and a habit of reading among primary school children, and support girls to complete secondary school with the relevant life skills to succeed in school and beyond.
The proceeds of the sale of approximately three pairs of Keen Innate x Sherpa Adventure Gear shoes will enable one child to read and write for a year and the sales of 25 pairs will fund a child to be supported through secondary school for an entire year.

Through this scheme, which supports the Room to Read literacy program, Keen and Sherpa Adventure Gear seek to unlock a better future for Nepalese children, with an ultimate goal of teaching 1,000 children to read and write for one year.

Perry Laukens, Marketing Director KEEN EMEA, said: “KEEN have always been proud to practice ‘business unusual’ by using our global business practices to support causes that align with our values. It has been great to work with Sherpa Adventure Gear on this collaboration, who share our principles and mindset in taking action, putting values into motion and aspiring to make a meaningful difference.

“It was a great privilege for some of our team at KEEN to visit the project recently and see first-hand the amazing work Room to Read are carrying out in Nepal. The welcome was incredibly warm and the appreciation of the staff and the children in Kathmandu and Nuwakot was humbling. We are proud that alongside Sherpa, this scheme will allow us to continue to support the invaluable work of Room to Read.”

Featuring a distinctive endless knot embossed into the upper and subtle signature Nepalese flag detail to the heel loop, this stylish boot pays homage to the Sherpa climbers and unsung heroes of the Himalayas.

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