A first for British basketball, it covers all the top teams for men and women across the British Basketball League, Women’s Basketball League and all men, women and junior Great Britain international teams.
Beginning at the start of the 2016-2017 season for an initial three-year period, the deal includes a significant investment from Kappa, as well as the provision of a wide range of sportswear, including tracksuits, playing uniforms, training uniforms and leisure wear for all clubs and teams.
Mark Ward, Kappa UK managing director, says: “We have been operating in our brand new UK office since 2014 and are keen to increase our market penetration in all team sports, such as football, rugby and other major sports.
“Our agreement with British basketball is another positive step towards achieving this goal.”
