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ais-2022-may
Feb 28, 22

Josh to Support Manchester City’s #SameGoals Initiative

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Josh, India’s fastest growing and most engaged short video app will support Manchester City’s #SameGoals campaign, an exciting initiative aimed at promoting female participation in football globally.

Josh entered into a collaboration with the 2020/21 Premier League Champions opening an official account on its platform last year to help the club propose more short video content for fans based in India. As part of this collaboration, Josh is committed to promote the Same Goals initiative – now in its fifth year – which rewards girls who share a video of them scoring – or saving – a goal on social media with an exclusive, limited-edition football provided by PUMA and has inspired over 5,000 girls worldwide to take part since 2018.

To be a vital part of this campaign and be the lucky recipients of these limited-edition footballs, girls need to post a video on Josh as well as other social media platforms that shows them scoring or saving a goal using #SameGoals. The goal can be created anywhere using any kind of ball – creativity is strongly encouraged.

As part of the campaign, Manchester City are also working with Bangalore-based Sisters in Sweat, a sport and wellness community exclusively for women. Community members will enjoy a virtual meet and greet with a women’s first team player, ahead of the #SameGoals Tournament powered by Manchester City and Sisters in Sweat, which will take place in Bangalore on March 6, 2022.

Umang Bedi, co-founder, Josh, said: “#SameGoals is an embodiment of passion and purpose, that is similar to what Josh stands for as a platform. This campaign is a young, high energy move that encourages passion for the sport, regardless of gender and geography. We look forward to engaging in more collaborations where we help break stereotypes and build a more inclusive world.”

Tanvie Hans, co-founder of Sisters in Sweat, said: “As a women’s sporting community that began with football as the main offering, collaborating with Manchester City on a campaign that is so well in-line with our intentions at Sisters In Sweat, is super exciting. We trust that the activities we’re organising around this campaign will truly make a difference in empowering women and bringing a sense of equality on the field. Now let’s score some serious goals.”

#SameGoals is running until March 11, 2022 – for more information, FAQs and terms and conditions, visit www.mancity.com/samegoals.

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