May 30, 06

Joma expands into Ireland

Joma Ireland has organised distribution in a number of retail outlets, including Huey and Henderson, The Beautiful Game, Begley Sports, Sports World and The Soccer Shop.

Overplay Sports has been appointed as the official teamwear partner to Joma in Ireland.

Says Joma UK director, John Woodfield: “Our brand indentity is extremely important to us and our distribution policy has been key to maintaining our profile as a family-run high quality manufacturer with strong links to independent retail since the establishment of Joma UK in 2003.

“Our teamwear partnership with Overplay Sports has been successful and has allowed us to capitalise on their expertise and networks in Irish soccer.”

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