RSG Group introduces JOHN REED Fitness to Dallas, making it the second location to open in North America, and the 42nd club to open internationally.
Known throughout Europe for merging its unique and fascinating aesthetics with fitness and music, JOHN REED brings another design-forward concept to North America. After successfully opening its first location in Los Angeles, Dallas will now get the same treatment with live DJs to move and motivate, an eclectic interior design, and a hospitable team.
“I’m so excited for the people of Dallas to experience JOHN REED. From the moment our members walk in, they are supported by our stellar team, and have access to a variety of training opportunities,” said Alex Knies, Club Manager, JOHN REED Dallas. “That’s just the start. It’s our goal to create memorable experiences with great music, awesome programming, and fascinating interiors, all the ingredients that really make JOHN REED an unparalleled fitness environment and something not seen anywhere else.”
Spanning across 30,000 square feet, the club features state-of-the-art gym80 equipment and offers a full range of fitness opportunities from free weights, an expansive functional training area, machine strength training, cardio, unlimited group classes, and cycling. Additionally, Dallasites will get introduced to JOHN REED’s signature class, Boost Club. Led by the club’s talented trainers and DJs, members are moved through a HIIT-style, high-energy class to add to their weekly routine.
The new contemporary gym is outfitted with unexpected design elements, from infinity mirrors in the Rack City room to handmade cyborg installations, and stunning lighting fixtures that illuminate every area of the gym. The DJ booth, constructed out of mirrored glass, will see DJs performing live every week in addition to curated music playing 24/7 from JOHN REED Radio. Furthermore, JOHN REED enlisted the help of some of Texas’s most prominent visual artists to create a collaborative 2,000 sq. ft mural in the heart of the gym emphasizing the club’s commitment to not just art and design, but the local community as well.
JOHN REED Fitness is located in Preston Center at 8335 Westchester Dr. Suite 40, and it is open daily from 5 a.m. to 12 a.m. For more information, please visit https://us.johnreed.fitness/join/dallas/.
