ispo summer is to be replaced with a new show - ispo sport & style - from 2007. The announcement comes after lengthy consultation between the ispo team and the sports industry and is an acknowledgement of the increasing crossover between sport and fashion.
The new show, which takes place on 8-10 July at the same venue as ispo summer, will feature four new sections:
• sportstyle - incorporating beach and surf, golf, casual outdoor, fitness and wellness, street couture, retro style and clubsport.
• performance - accommodates teamsports, running and walking, tracking and triathlon as well as health and nutrition.
• trends & innovation - including ispo BrandNew, Greenhouse, SeedBed, WarmUp and the ispo awards.
“With ispo sport & style, we are acting in the interests of current market development,” says Manfred Wutzlhofer, CEO of Messe Munchen GmbH. “This new platform offers suppliers from the sport sector the opportunity to present their products and collections outside their classical target groups too and thus to open up new circles of customers.
“On the other hand, ispo sport & style opens up a contemporary platform and a new dealer clientele for trendy fashion suppliers who don’t yet feel at home at a strongly function-oriented ispo or classical fashion fair.”