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Jan 31, 13

INTERSPORT-Reebok exclusive U-Form+ launch spring 2013

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The INTERSPORT and Reebok fitness collaboration is entering its second season with the launch of an exclusive product featuring the innovative technology U-Form+ within the Realflex footwear concept.

The U-Form+ Fit for Life campaign is supported with a substantial marketing investment, bringing it to life in store and driving consumers through an integrated advertising campaign in press, out of home and digital channels.

The essence of the campaign focuses on the fitness enthusiast - male and female, of all ages and all fitness levels.

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