Incorpore Ltd and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of activities and classes.
From March 2020, MoveGB’s membership to thousands of activities and classes will be rolled out as an option across Incorpore’s corporate platforms which provide millions of employees with discounted gym memberships throughout the UK.
Typically, a company’s gym offering is centred around discounts at a single gym but now employees will also have access to a huge variety of classes and activities. These include parkour, rabble, twerk, rock climbing, aerial yoga and much more.
With variation playing an increasingly important role in keeping adults active, this partnership enables employers to offer staff access to more fitness activities than ever before to boost productivity and reduce absenteeism.
Emma Vivó, Director at Incorpore, said: “In order to create a happier, fitter and more productive workforce now and for future generations, we must provide choice for employees to help them find a wellness routine that fits in with their routine and keeps them active.
“Adding activities such as climbing, martial arts and dance to our portfolio of gyms makes perfect sense.”
The UK’s fitness industry is at its healthiest with more members working out in more gym locations than ever before. Variety in training has been proven to keep adults active for longer so this partnership is the perfect solution for companies wanting a long-term solution to keeping their workforce active.
Justin Mendleton, Commercial Director at MoveGB, said: “Our mission at MoveGB is to move people for life. There is compelling evidence that providing consumers with variety and convenience is the way to get them active, and keep them active.
“In fact, data from our 250,000 users proves that consumers are twice as likely to stay active if their workouts are varied. We’re thrilled to extend our proposition to the UK’s workforce through our partnership with Incorpore.”