Hydrow, the immersive at-home rower, has announced the appointment of Matthew Woolsey as the new Managing Director for the UK.
Matthew brings to the role 16 years of experience across a number of industries, including his previous role at Net-a-Porter, as Managing Director, the world’s largest luxury e-commerce site; Executive Vice President, Digital, at Barneys New York, the iconic NYC fashion destination (where he oversaw the tripling of Barneys’ digital business in four years) and Managing Director of Group SJR, an interactive media and communications firm, now a part of WPP. Matthew also served as Global President, 66˚ North, an Icelandic outerwear company, with Mousse Partners as a lead investor.
In his early career, Matthew worked as a magazine journalist, as well as a software developer, cementing his knowledge of both the tech and media industries, and making him the perfect candidate for the role at leading connected fitness brand Hydrow.
“We’re delighted to have Matthew joining us as UK Managing Director at Hydrow. He is an outstanding talent with incredible expertise across key areas that we see at the core of our business. After launching in the UK just over a year ago, Hydrow continues to thrive in the UK market, and we believe that Matthew’s strong experience within the field will be instrumental in helping the brand grow and flourish,” said Gretchen Saegh-Fleming, Hydrow Chief Commercial Officer.
Speaking on his new role Matthew Woolsey said: ‘’For my own part, I think my experience leading businesses in e-Commerce luxury, media, and performance-wear globally and growing those businesses across EMEA and APAC puts me in the sweet spot for what Hydrow are endeavouring to do.
“I strongly believe that culturally we are only in the early days of connected fitness and that Hydrow’s differentiated positioning, content offering, and workout efficiency makes them leaders in the space; something which is strongly reflected by its unbelievable customer ratings and responses.’’