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May 15, 19

HOKA ONE ONE Empowers All Athletes with S’20 Lineup

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With its largest single-season release ever, HOKA ONE ONE offers something for every athlete in every setting

(GOLETA, Calif.), April 22, 2019 – HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK) unveils in Spring ’20 line, which fine-tunes and reconstructs existing favorite models, and introduces exciting new ones. Designed to fit the needs of athletes the world over, in every setting from the gym to the mountains, HOKA’s S’20 lineup is the latest reflection of the brand’s performance roots expanded to empower athletes of all types reach new heights.

Fitness

HOKA’s most versatile running and fitness collection has been revamped and renewed to better empower athletes the world over:

In its third edition, the Cavu challenges what’s possible with lightweight cushion. One of our lightest trainers, the Cavu 3 features a form-fitting stretch knit upper that provides an adaptive fit and locked-in feel. The midsole has added comfort underfoot, and an enhanced Meta-Rocker, designed to propel you forward during your gait and help you transition faster. A shoe that feels stable in the gym and is fast enough for quick turnover, the Cavu 3 is a nimble, everyday trainer. In addition, the fashion-forward Cavu 3 Slip bridges the gap between performance and lifestyle. Designed with a lace-less construction, this shoe is easy to slip on or off when you’re on the go. It draws inspiration from the Cavu 3’s lightweight comfort to provide smooth transitions whether you’re going to the gym, yoga studio or coffee with friends. The Cavu 3 Slip allows you to feel more secure to tackle the day.

Both RRP £105.

Running

A premium trainer that provides cushion and a secure ride, the Elevon 2 is here with a bold update. It features more support in the midfoot and forefoot and has asymmetrical internal support wings for an individualized fit. This update includes softer cushion to emphasize that step-in comfort plus an extended heel for smoother transitions. Both responsive and cushioned, the Elevon trainer that allows you to pick up the pace or take it slow for recovery. RRP £140.

With an eye toward performance, the Mach 3 continues to deliver responsive cushion in an extremely lightweight package. Now featuring an engineered jacquard upper, the Mach 3 has a speed-inspired design and improved midfoot lockdown thanks to more durable fabric. This shoe provides fast cushion that’ll help you push the pace on training runs or race day. RRP £130.

One of our groundbreaking stability shoes, the fourth edition of the Arahi continues to break the mold with comfortable support. The Arahi 4 provides a ride that is smooth and supportive but still prioritizes performance. Featuring HOKA’s patent-pending J-FrameTM stability technology, the Arahi 4 offers support and agility throughout your run. Complete with an all-new upper, the Arahi 4 is light and sleek on every mile. RRP £120.

Hiking and Trail Running

HOKA’s trail running and hiking line sees key updates and expansion designed for athletes who want to touch the sky – including those who want to hit the streets afterward.

Named for HOKA Athlete Karl “Speedgoat” Meltzer, the Speedgoat 4 is part of an award-winning family known for making quick work of technical terrain. The fourth edition features a new breathable yet rugged mesh, 3D printed overlays for increased midfoot support and an overall more secure feel, and a more accommodating fit in the toe box for a more comfortable ride. Grippy on the uphill and secure on the downhill, the Speedgoat 4 is badass on every trail. For the first time, it is also available in widths. RRP £125.

Additionally, two of HOKA’s most popular off-road options can now handle everything from rainy trails to snowy roads with the industry-leading waterproof technology of GORE-TEX®. The Speedgoat 4 GTX (£135) includes a more accommodating forefoot and 3D-printed overlays for added midfoot support. The Challenger ATR GORE-TEX® (RRP £125) features a strategic lug pattern for smooth transitions and a soft ride. Complete with a GORE-TEX® waterproof bootie, this all-terrain shoe lets you run your best in every season. The Challenger ATR GORE-TEX® takes you everywhere no matter the conditions. RRP £125.

Equal parts Speedgoat and mid-cut fast hiker, the Speedgoat Mid GTX 2 is that sweet spot between a trail runner and hiking boot. Featuring an anatomically designed collar for additional ankle support, the Speedgoat Mid GTX 2 performs in any weather thanks to a GORE-TEX® waterproof bootie. A speed hiker with a Vibram® Megagrip outsole, the Speedgoat Mid GTX 2 is a force to be reckoned with on any day. RRP £150. 

Mountain performance meets everyday style in the Stinson Mid GORE-TEX®. This versatile boot is ultra-cushioned and features a GORE-TEX® waterproof bootie with an anatomically designed collar for support. It handles well on all surfaces thanks to 4mm sticky rubber lugs that form an all-terrain outsole. It also has a waterproof Nubuck leather upper that looks good in any environment — mountain or urban. Take the Stinson Mid GORE-TEX® out for a fast hike or when you want to feel high-performance cushion on any terrain. RRP £160.

Designed for the city and the trails, the Challenger Low GORE-TEX® features a waterproof Nubuck leather and a GORE-TEX® waterproof bootie for a clean look. Featuring HOKA’s all-terrain outsole with 4mm sticky rubber lugs, this shoe has a soft, cushioned ride. Run, hike or wear the Challenger Low GORE-TEX® when you’re out and about for a smooth ride that can do it all. RRP £130.

The Challenger Mid GORE-TEX® delivers on every surface from trail to road. It features a waterproof Nubuck leather upper for a clean look and an anatomical mid-cut collar for support. It also features a GORE-TEX® waterproof bootie to keep your feet dry in any season. Complete with HOKA’s all-terrain outsole with 4mm sticky rubber lugs, this versatile boot has smooth cushion. A shoe that looks as good as it performs, the Challenger Mid GORE-TEX® is more wearable than ever. RRP £140.

Finally, the Porter is an outdoor explorer that easily navigates through any terrain — wet or dry. Designed through the HOKA lens, this shoe will blow other mountain sandals out of the water. The Porter has a synthetic upper with strategic cutouts for drainage while still providing a secure lockdown. It includes a neoprene collar for flexibility and comfort plus a quick-lace system. Providing a responsive yet cushioned feel thanks to a rubberized EVA midsole, the Porter also features a rubberized toe cap for protection and a sticky rubber outsole for traction in all conditions. Add in 4mm multidirectional lugs for even more grip and the Porter is your key to adventure. RRP £90.

About HOKA ONE ONE® 
HOKA ONE ONE® produces premium performance footwear for athletes of all types. Initially distinguished by their extra-thick midsoles, HOKA shoes were first embraced by competitive ultrarunners because of their enhanced cushioning and inherent stability, and today are designed to meet the running, walking and fitness needs of a wide variety of users. HOKA’s road running, trail running, hiking and fitness shoes appeal to serious runners and fitness enthusiasts alike who enjoy the shoes’ unique ride and performance characteristics. For more information, visit hokaoneone.eu or follow @hokaoneone_eu #timetofly.

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