Gympass, the market leader in corporate fitness sales has signed an exclusive three-year deal with leading leisure operator Everyone Active.
The deal is forecasted to bring 10,000 new members to 68 Everyone Active centres in the South East region, over the course of a three-year partnership.
Gympass, who currently has partnerships with some of the UKs largest employers including Rolls Royce and Thames Water will provide access to Everyone Active centres as a company-wide corporate benefit. The membership is subsidised at least 50 per cent by the employer to encourage uptake and help Gympass on their mission to defeat inactivity.
Duncan Jefford, Regional Director for Everyone Active, said: “We’re excited about this deal which we are confident will deliver a considerable uplift in revenue from corporate memberships. Gympass is unique in the respect that all their marketing and attention is focused on the inactive employee, not the people who are already using a gym, so we have no concerns that working with them will negatively affect our existing membership. We’re extremely passionate about getting more inactive people into our centres and believe Gympass can positively impact the membership penetration rate.”
The deal with Gympass will extend beyond the platform with a host of live wellness events planned. Everyone Active colleagues will regularly be invited into the offices of Gympass’ corporate clients to run fitness classes and health checks, while Gympass plan to hold wellbeing events such as breakfast workouts at Everyone Active centres to encourage more employees to try the facilities in a safe and supported environment.
Eamon Lloyd, Director - Head of Partnerships for UK&IE at Gympass, said: “Working with Everyone Active and their huge portfolio of facilities is extremely exciting for Gympass.
“Our technology helps match employees with gyms, allowing us to promote our partners near their home as well as their workplace. Being able to choose from an additional 68 clubs, alongside our existing operator partnerships, is a huge boost to our corporate fitness offering.”