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pp-live-2020-nov-19
Dec 02, 19

Gympass expands into Ireland with flagship operator Gym Plus

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Gympass, leader in corporate fitness sales, has expanded into Ireland by choosing Gym Plus as its first flagship operator in the country.

Gym Plus has eight clubs in Swords, Rathfarnham, Cork, Clarendon Street, Ashbourne, Ballsbridge, Drogheda and Naas. Up and running as Gympass partners with immediate effect, the clubs are already welcoming employees from Gympass’ corporate partners including Diageo, Tesco Ireland and WeWork.

Dirk van der Flier, Gym Plus CEO, said: “We are delighted to be partnering with Gympass as they share our passion for reaching out to new members and getting people into the gym, many for the first time.
“Our partnership with Gympass has been set up to achieve our joint mission of defeating inactivity in our communities. We are already starting to welcome new and previously inactive people to our clubs showing that this harder-to-reach demographic can be accessed by Gympass. We are confident we will see increased footfall across our sites by working with Gympass and its corporate partners.”

Gym Plus has a reputation for actively engaging with the corporate sector and shares Gympass’ ethos of seeking to encourage inactive employees. The Gympass model provides an ideal platform to encourage local workforces to start on their exercise journey. By having the chance to use any of the Gympass fitness partners’ facilities, employees can visit sites near their home or work giving them a higher chance of finding an activity they’ll love at a time to suit them.

Eamon Lloyd, Senior Director - Head of Partnerships UK, Ireland & Netherlands, said: “We are really pleased to be expanding our offering in Ireland in partnership with Gym Plus. Its reputation locally is second-to-none and having all eight sites signed up to our platform has quickly and effectively extended our reach and offering to our Irish corporate partners. Gym Plus is already geared up for the corporate sector with a good choice of early morning, lunchtime and early evening classes that dovetail nicely with the working day.

“They share our ethos of seeking to engage people who are new or returning to fitness and align perfectly with our mission to defeat inactivity.”

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