GB Snowsport and Snow+Rock have entered a partnership to mark the two-year countdown to the start of the Beijing Winter Olympic Games in 2022.
The tie-up will see GB Snowsport and household favourite Snow+Rock partner up to and during the Beijing 2022 Winter Olympic Games.
On Monday GB Snowsport CEO Vicky Gosling visited the flagship Covent Garden store alongside representatives of Snow+Rock to formally launch the partnership. The exciting venture sees Snow+Rock become the official retail partner for GB Snowsport.
As well as raising the profile of snowsports in the UK using high-profile and emerging athletes – GB Snowsport and Snow+Rock will work on meaningful initiatives to encourage participation in snowsports and initiatives that protect the winters for athletes and the future generations.
High profile GB Snowsport athletes have committed to help activate the partnership that will deliver campaigns to engage and inspire people to get involved in snowsports in the UK.
Victoria Gosling OBE, GB Snowsport CEO, said: “We are very proud and excited to announce that we will be partnering with Snow+Rock a well-known, respected, and market-leading British snowsports clothing and equipment retailer with a strong snowsports heritage.
“Planning for Beijing 2022 is well under way and to have their support in the lead up to and during the games is key given our reliance upon our commercial partners in order to create the best environment for our athletes to thrive.
“The importance of quality of equipment is critical to athlete performance and we look forward to combining sport science with the expertise of Snow+Rock to deliver innovative initiatives and fitting expertise for the athletes. They will be a great addition to the GB Snowsport family, and we are excited to start the partnership.”
Jose Finch, MD Outdoor and Cycle Concepts Ltd, said: “We are delighted to announce our partnership with GB Snowsport. We share the same values and mission to inspire and support people to discover and participate in snowsports.
“We are excited to support exceptional and inspirational athletes as they prepare to achieve their goals at Beijing and beyond. Performance is at the heart of everything Snow+Rock believes in and, like GB Snowsports, we deliver this through our passion, expertise and commitments to the best brands, products and service.”