Fusion Media, the integrated marketing and communications agency for endurance sport and active people, has been appointed by Green Media Lab and the Safilo Group to handle the PR and influencer brief for SMITH Optics in the UK.
Originating from Idaho, USA, SMITH optics are pioneers of outdoor equipment for snow sports, mountain biking and road cycling. Their world-renowned helmets, sunglasses and goggles can be found on the slopes, trails and road all over the world.
Fusion Media’s brief is to lead on PR strategy specifically in the UK, with the aim of growing brand awareness with the use of PR and influencer marketing.
For over 11 years, London-based Fusion Media has focused on PR and digital for cycling and endurance sports. As a boutique agency, their specialist approach has seen them grow a portfolio of clients that includes brands such as organisers of the Tour de France - The A.S.O, Red Bull, Evans Cycles, Wahoo, Shimano and Brompton. The agency is underpinned by unbeatable specialist knowledge and a passion to get people active through sport, recreation and transport.
Wiesia Kuczaj, Head of Agency at Fusion Media, said: “We are incredibly excited to be working with SMITH Optics, and looking forward to promoting their fantastic snow and cycling products here in the UK.
“The opportunity to grow their audience not only within traditional media but influencers and ambassadors is huge, so we look forward to sharing in SMITH Optics expertise in the outdoor market.”
Daniele DeNegri, CEO at Green Media Lab, added: “We are glad to have appointed Fusion Media as our main partner for the comms activities related to Smith Optics in the UK. We’re building a strong European network in order to increase Smith’s brand awareness and to highlight the incredible quality of its products in all our markets.”