GoodLife Fitness, Canada’s largest fitness company which has over 235 clubs, has formed a strategic partnership with FunXtion, experts in interactive digital fitness, to introduce innovative white-labelled solutions including a customer branded app (iOS, Android) with branded virtual classes and training programs.
GoodLife and FunXtion had been working together for a number of months to launch the new app but when the COVID-19 pandemic hit, the teams quickly pivoted their efforts to ensure Members could have access to a robust selection of at-home content to keep healthy physically and mentally during these challenging times. GoodLife also created GoodLifeAtHome, to provide Members and everyone in Canada access to a one-stop resource for physical and mental health, which included a number of digital workouts and training plans from FunXtion.
Sander van den Born, Goodlife’s chief marketing and technology officer, said: “The situation with COVID-19 is very serious and changing rapidly. When we decided to close our clubs for the safety of the community we knew we needed to refocus our efforts with the FunXtion team to ensure our new app launched with a robust library of workout content that Members could do in the comfort of their own homes.”
When GoodLife Clubs reopen, the custom branded app, which launched on March 30, will also enable seamless on-boarding of new members, class booking, workout and training plans, in-app payments and day pass purchase, QR code login. In addition, members will be able to track performance and activity progress, connect with their Personal Trainer or the Club at any time and engage on the Club’s activity social wall. The branded in-club enhancements will also provide a workout creator and content, business analytics and a class scheduler.
Sander van den Born added: “The rollout of our digital platform will come in stages, and the launch of our redesigned mobile app is the exciting first step. We appreciate how quickly the FunXtion team helped us support our members, in a time when they need it most.”
GoodLife and FunXtion are also working on a new digital platform that, when fully launched, will provide members with additional health and wellness tools to enhance their experience and help them achieve their fitness goals.
Sander van den Born said: “When it’s safe and appropriate to reopen our clubs, we want to have a flexible solution, embedding digital channels in everything we do in order to communicate a clear and consistent message, improve business efficiency and ultimately improve member experience.”
To create a premium solution, FunXtion integrated with Exerp, the existing club management system, to deliver a truly streamlined and scalable option which includes a custom branded app and branded in-club digital innovations including virtual classes.
Ernst De Neef, CEO FunXtion, added: “Clubs struggle to develop own-brand digital solutions. Our flexible, white labelled packages allow clubs to tailor the content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.”
GoodLife was aware of the complexities involved with club management systems, so the team felt it was vital to seek out a strategic partnership, ultimately choosing Exerp and FunXtion due to their strong reputation for being able to deliver solutions that a large club operator.
Sander van den Born added: “I am proud that with the help of FunXtion we can support GoodLife members at home and, when the time comes to reopen, I am excited for the value and experience we are going to be able to offer our members. This new partnership unlocks and enriches GoodLife’s digital potential and helps us to unlock a boutique-style experience that is so in demand.”
FunXtion offers white label solutions including branded freemium or premium apps, branded Box Connect and virtual classes.