FootBalance, the Nordic health driven-brand, whose all-in-one 3D foot scanning service solution, helps keep you active, fit and pain-free, announced today a series of senior appointments to its commercial team.
Morten Israelsen joins the company, in the newly created position of Global Business Development Director, responsible for the Nordic region and the expansion of FootBalance’s brand partnership programme. Based in Denmark, Israelsen was previously Chief Sales Officer at Marimekko, and has held senior sales and management positions at Keen, ECCO Shoes and PWC.
Neil Venables joins in the position of Commercial Director for UK & Ireland. With a strong pedigree in the sporting goods sector, having been General Manager at Intersport UK&I, as well as having a distinguished career in sales management at adidas, Venables most recently, worked in the technology sector, developing mobile applications for sporting goods retailers. He will be responsible for sales and operations across the market area.
Martin Kullas joins FootBalance in the role of Commercial Director for DACH. A native German based in Helsinki, Kullas has a background in finance and business development, having had a stellar career with Enterprise Holdings in Germany. He will be responsible for the development of the FootBalance business across the German speaking markets.
Israelsen, Venables and Kullas all report to David Sleigh, FootBalance’s Sales & Marketing Director, who comments, ‘Bringing vast knowledge, expertise and experience to the business, Morten, Neil and Martin are joining our growing team at a very exciting time. Health and wellbeing is playing an increasingly important role in more people’s lives and with the recent launch of our MyFootBalance® 3D Foot Scanning Service, FootBalance is well positioned for accelerated growth.
Our vision is for a world standing on healthier feet. We offer a unique all-in-one health-based fitting experience, featuring advanced 3D foot scanning technology, custom product recommendations and a personalised fitting service.
Today, FootBalance is present in more than 40 countries, across 1,500 distribution points, having conducted 5 million foot analyses and sold over 4 million pairs of custom insoles worldwide.
Nina Arponen, Senior Marketing Manager, FootBalance System