2020 will be an exciting year for Fjallraven as the brand hosts the first ever Classic UK in Scotland’s wild and awe-inspiring, Cairngorms National Park.
Taking place this summer from July 9-11, the new route is part of an initiative by the brand to extend its legendary Classic trekking events across the globe and enable outdoor enthusiasts all over the world to discover the joys of being out in nature.
Fjallraven’s passion for trekking is real. What essentially started with Fjallraven founder Åke Nordin inviting groups of people to experience the outdoors with his new functional, durable clothes and equipment in the 1970s, stayed with the brand, developed and grew to become the first Fjallraven Classic event in Sweden 2005. Since then, the event has expanded and now eight Classic events across the world will see thousands of nature-lovers strapping on their backpack and experiencing the joy of a self-supported, multi-day trekking adventure.
Held in one of the UK’s most remote and dramatic landscapes, the Classic UK aims to demonstrate that you don’t need to travel far and wide to spend time outdoors. The event’s 60km route is one of contrasts. Stretching from the manicured parklands of Blair Castle, through dense woodlands and into steep valleys surrounded by some of Scotland’s most iconic mountains. Finishing at Glenmore, the journey isn’t always easy, but the results will be well worth it. With everything you need on your back, it’s a chance to live simply, walk at your own pace and reconnect with nature. As with all Classic events, Fjallraven will support participants to make the most of their trip. There will be experts at various checkpoints along the route where walkers can get advice, restock with food and gas and even enjoy the odd treat. With the logistics taken care of, participants are able to enjoy and make the most of this incredibly memorable trek of a lifetime.
Tickets for Classic UK will go on sale on January 23 at 9am. As places are limited, people will have 12 hours on the 23rd to register their interest after which tickets will be randomly assigned and those selected will receive an email with a link to buy tickets. Tickets not purchased within 12 hours of the email being sent will then be offered to the next person on the list.