Energy unleashed: Science in Sport launch the Beta Fuel range, changing the game of endurance sports nutrition
Science in Sport have harnessed a new scientifically-proven carbohydrate ratio to revolutionise their Beta Fuel formulation, a product which famously fuelled Chris Froome to victory during Stage 19 of the 2018 Giro D’Italia.
The team at Science in Sport are excited to launch what they define as ‘the most complete and innovative fuelling solution on the market.’ The updated Beta Fuel product line builds on the scientifically-tested blend of carbohydrate powder, using a new ratio of 1:0.8 maltodextrin to fructose to increase exogenous CHO oxidation by up to 17% when compared to the original 2:1 blend (O’Brien et al). This new range has been developed to optimise performance and is set to be the most transformative and complete fuelling solution available to endurance athletes.
The newly-researched ratio of 1:0.8 maltodextrin to fructose increases the percentage of ingested carbohydrate that is oxidised - from 62% to 74% - when compared with a traditional 2:1 blend. This allows the body to use up to 90g of carbohydrate per hour, unlocking an endurance athlete’s true performance potential through nutrition. The Science in Sport team have also taken special consideration into reducing the symptoms of gastrointestinal distress and nausea with this exceptional blend, a common side effect experienced with other performance-enhancing sports nutrition products.
The new Beta Fuel takes the 1:0.8 ratio and builds it into a range of different products, to provide a versatile solution for those looking to take their training and race performances to the next level. Beta Fuel is now available in the following forms:
● Energy Drink Powder – 80g carbohydrate with neutral pH and isotonic formulation to minimise GI distress
● Gels - 40g carbohydrate including gels with nootropics for improved cognitive function
● Chew bars - 40g carbohydrate; 20g per chew with easy-to-chew formula
Stephen Moon, CEO of Science in Sport PLC said:
‘By utilising the latest scientific research, we have been able to completely change the game when it comes to fuelling endurance athletes. It’s always been a fine art, but we’ve never been closer to perfection as we are now. By adjusting our carbohydrate ratio, optimising carbohydrate delivery, and minimising gastrointestinal issues, our Beta Fuel is now able to take athletes to new heights of performance and enter into an exciting new era of endurance training and racing.’‘
Professor James Morton, Director of Performance Solutions at Science in Sport, said:
‘One of the greatest challenges in any sport is to quickly, conveniently, and adequately fuel in the throes of competition. Our science but practical based solution – underpinned by an optimal ratio of maltodextrin and fructose - is the key to Beta Fuel. We have spent years researching and finessing the optimum carbohydrate delivery system to allow athletes to fuel their best performances. We are confident that our latest product range is the most sophisticated and complete on the market and is set to redefine the way athletes approach endurance sports.’
For more information about the Beta Fuel range, visit: http://www.scienceinsport.com/betafuel