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Dec 05, 18

Endura announces partnership with British Army Cycling Team

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Endura has entered an exciting partnership with the British Army Cycling Union.

The Scottish brand will design and manufacture kit in its Livingston headquarters for all of Army Cycling’s tribes of riders.

Army Cycling’s One Army One Team motto aligns consistently with the All Tribes One Clan theme that underlines Endura’s long-standing commitment to all kinds of bike riders.

Army Cycling are active in all cycling disciplines from road racing to BMX and all points in between. With over 1,000 members in the Army Cycling Union, their racers compete in events at home and abroad and count several national champions in their midst.

Colonel Stuart Williams, chairman of Army Cycling, said: “In this the 100th Anniversary of the Army Sport Control Board it is fitting that Army Cycling, the fastest growing sport in the Army, announces a new joint venture with Endura. Army Cycling covers all seven cycling disciplines and moving to Endura means that all of our race teams can be clothed by one manufacturer.

“Why Endura? We are the British Army, we are as passionate about our cycling clothing as we are about riding our bikes, so to have “Handmade in Scotland”, on our kit means a lot to us. The purpose of Army Cycling is “Inspiring Soldiers to Cycle” and I believe that Endura will help us to achieve it. So thank you Endura and I very much hope this is the beginning of a long and productive partnership.”

David McKenzie, Emergency Services Manager, Endura, added: “I’m delighted that Army Cycling have chosen Endura to be their official kit supplier. The passion that Colonel Williams, Captain Simon Hale and Sergeant Major Alan Ridler have to inspire solders to cycle is very clear, they want the best to have the best.”

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