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Mar 06, 19

Elevate Tech Lab 2019: Meet the start-ups disrupting the physical activity market

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At Elevate 2019, the UK’s largest gathering of fitness, performance and healthcare professionals, attendees will once again be able to explore the latest ground-breaking products and services on show in the Tech Lab innovation space.

The Tech Lab will provide unrivalled sector insight to event attendees, featuring technology start-ups that are disrupting the physical activity market. Meet the companies, see the very latest digital products and services they are developing and understand how data from the sector is enabling innovation.

The Tech Lab is organised in conjunction with the London Sport-backed Sport Tech Hub and ukactive’s Active Lab.

The innovative Sport Tech Hub empowers and scales early stage technology start-ups to encourage more people to live a physically active lifestyle while creating happier, healthier and more active populations.

London Sport will be showcasing members of the second cohort of their Sport Tech Hub Incubator programme at Elevate’s Tech Lab. They will highlight some of the ground-breaking innovations taking place in physical activity and sport while demonstrating how individuals and communities can benefit. Confirmed tech start-ups include Deuce Tennis, Imaginactive, Medichecks, Medopad, RunFriendly, StepJockey and Street Tag.

From Street Tag, a gamified healthy lifestyle app designed to promote and enhance community-wide participation in physical health activities such as walking, cycling and running, to Imaginactive, an audio fitness adventure app to make exercise entertaining, mobile apps that offer physical activity solutions are growing in popularity and can be experienced first-hand in the Tech Lab.

The digital industry is also starting to place increased emphasis on empowering people to manage their own health. Medichecks is a start-up doing just that, selling blood tests and health checks online, making the process easy, affordable and accessible to everyone, wherever they are in the country.

Commenting on their involvement at Elevate 2019, Alex Zurita, Specialist Advisor for Technology at London Sport, said: “Elevate 2019 is a great opportunity to showcase the latest Sport Tech Hub cohort, and their range of new technology that works to enhance physical activity and sport which tackles inactivity.

“Enabling more Londoners to benefit from physical activity is central to London Sport’s vision, and our Sport Tech Hub start-ups offer incredibly creative solutions to some of the capital’s biggest challenges.
“As the UK’s largest event of its kind, Elevate is the perfect platform for Sport Tech Hub, and all other SportTech innovators.”

Jack Connors, ukactive’s ActiveLab Programme Manager, adds: “Elevate’s Tech Lab is a fantastic place to showcase the fit-tech pioneers in this year’s ActiveLab cohort. Technology has the potential to completely change the physical activity landscape, and we’re very excited to introduce nine ActiveLab start-ups set to lead that change to the Elevate audience.”

With so much product advancement on display, the Elevate Innovation Awards, sponsored by FitnessCompared, will return again. As with previous years, a panel of experts will judge the best sector products and services in six defined categories: Best Workout Innovation, Best Facility Innovation, Best Health & Wellness Innovation, Best Rehab & Recovery Innovation, Best Innovation for Human Performance and Best Start-Up.

Daniel Jones, Founder and CEO of FitnessCompared, said: “FitnessCompared are delighted to be selected as the sponsor of the Elevate Innovation Awards. The fitness industry is moving at pace due to the demand by customer choice. The quality of facilities has increased dramatically over the last five years and fitness equipment suppliers have done a great job in meeting demand by supplying innovative products with leading engaging technology. This year’s awards will embrace the best new concepts and products – mirroring the demands of the customer.”

Elevate will take place at ExCeL London on 8-9 May 2019. For more information, please visit: http://www.elevatearena.com.

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