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Mar 06, 19

DW Fitness first becomes DW Female First to celebrate International Women’s Day


This International Women’s Day, Friday, March 8, DW Fitness First is empowering women across the UK to get confident in the gym by changing its name to DW Female First.

Across the country men can gift their membership to a female spouse, friend or colleague for the day in a bid to inspire them to visit the gym, attend classes and try the experience.

In London’s Bishopsgate, the gym is being transformed with a packed schedule of empowering female-orientated activity taking place throughout the day. Team GB athlete Perri Shakes-Drayton will lead a women’s running group and host a workshop, supported by England Athletics.

This DW Fitness First activity comes on the back of a recent Mintel report into health and fitness in the UK, which revealed a “massive gender imbalance in physical activity levels in the UK” and follows US studies revealing that women feel insecure about going to the gym (58 per cent feel they are being judged for using equipment incorrectly; 65 per cent avoid the gym for fear of being judged and 55 per cent feel judged for not looking fit enough).

Following this research, at London’s flagship Bishopsgate gym DW Fitness First will have a schedule of classes and workshops free for members and consumers to book throughout the day, to boost female confidence in classes and on the gym floor and enable like-minded women to connect with one another.

Members and non-members alike are invited to take part in a series of classes from the best of DW Fitness First’s fitness menu – from gym floor FGT Glute Gains to Bootcamps. During the day gym staff will be on hand throughout the gym to support and offer training advice on weights and machines. Throughout the day Reebok staff will also be on hand in the gym offering trial of footwear and a sports bra fitting service to ensure all gym goers are wearing optimum clothing for their sessions.

Tim Andrews, Head of Gym Floor Experience at DW Fitness First, said: “We want to re-address the gender imbalance in gym use this International Women’s Day. We know that we have 15 per cent more male than female members, so want to shine a light on these females and allow them to try classes and boost their confidence in a gym space without any feelings of intimidation.”

Pre or post class guests can check out the Reebok Trial Area on the gym floor to catch kit talks and for one on one fittings and in gym trial of the award winning Pure Move Bra and Flexagon Trainers.
All sessions are bookable via Eventbright and members can book via the DW Fitness First CORE app.

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