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Dec 06, 19

dryrobe partners with The Wave

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dryrobe are the official changing robe partner for The Wave – a world-first, inland surfing destination, which has just opened in Bristol, UK.

With clear synergies - surfing a sport that is engrained into dryrobe’s history, where they started and something they enjoy every day - the future of surfing itself is very bright, and dryrobe are excited to continue to be able to support that growth, especially with the sport making its debut at the Olympics in 2020.

Perhaps the hottest topic in surfing right now is the rise of high tech wavepool technology and the opportunities this presents to the surfing community. The Wave Bristol is the first inland surfing venue in the world to use Wavegarden Cove technology, providing up to 1,000 waves an hour. This game-changing technology can produce waves to suit everyone, from a beginner stepping on a board for the first time, to a pro training for the Olympics. It has been designed to ensure there are no problems with overcrowding, noisy machinery or hanging around for a wave.

This is a huge development for surfing in the UK and it’s going to be exciting to see how the future of surfing in this country develops as a result of having a perfect training ground for up and coming surfers. The Wave will open up surfing to people of all ages, backgrounds and abilities, including those who might not have previously had the opportunity to try the sport due to their location.

As part of the partnership, dryrobe will keep The Wave staff warm and dry while they share the stoke, by providing special edition dryrobes for surf instructors and lifeguards - plus a range of dryrobes which will be available to buy in the Wave surf shop. Sharing a common goal to get more people active outside, improving their health and wellbeing through surfing, dryrobe will also be working with The Wave on a number of projects to help promote the benefits of connecting with nature and spending time outdoors.

Nick Hounsfield, Founder of The Wave, said: “I first tried a dryrobe a few years ago when I was cold and battered from doing water safety and assisting at the first ever English Adaptive Championships at Watergate Bay. I didn’t want to give it back! So when dryrobe approached us it was one of the easiest decisions I’ve had to make.

“Warm, weather-proof and functionally excellent. The robes are a big hit with all of our staff and are helping to keep them warm and dry, which is a top priority especially during the winter months. We share similar beliefs and values as organisations, and we’re really looking forward to working closely with the dryrobe team going forward.”

Gideon Bright, dryrobe Founder and Director, added: “The Wave is a giant step forward for surfing in the UK and we are stoked to be a part of it. dryrobe was born from a desire to keep surfing all year round and so partnering with The Wave feels like a perfect fit. By creating an incredible inland space to surf at, they’re opening up the sport to a huge number of people who otherwise wouldn’t have been able to get outdoors to give it a try. I’m still so stoked from my first surf there and can’t wait to get back up to Bristol!”

For more information about The Wave, head to thewave.com

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