Welcome to this month’s Sports Insight
The summer is finally here and hopefully we will get a run of good weather. But even with the summer just beginning thoughts are turning to Autumn as a lot of teams start to think about pre-season training. With the success of the England women’s team in the World Cup it may encourage more young girls to take up football – something to bear in mind.
Also the Rugby World Cup at the end of the summer may also tempt people into, or back into, the sport. This issue, Fiona Bugler takes a look at the emerging issue of Virtual vs Reality and how the trade can cash in on these new technologies.
Paul Sherratt, looks at the teamwear and schoolwear opportunities available to sports retailers and how they can adapt and take advantage of them. Angela Sara West interviews Levison Wood, one of our greatest living
explorers about his amazing adventures, lessons learned from his epic extended walking expeditions, responsible travel, what exploration means in the 21st century, working with Prince Harry, and his new TV series, ‘ARABIA’.
I hope you enjoy reading this issue of Sports Insight.