saucony-2022
saucony-2022
Feb 18, 21

Despite challenging market conditions and the closure of ASICS stores and the stores of wholesale

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Despite challenging market conditions and the closure of ASICS stores and the stores of wholesale partners due to COVID-19, ASICS EMEA recorded a consolidated net revenue decline of only 7.3%* YTD versus the same period last year. ASICS saw profits increase by 60.3% year on year, largely due to operational efficiencies.

Digital Acceleration
ASICS EMEA reported strong growth in e-commerce, with an increase of 134.2% year on year.  As part of its digital acceleration plans, ASICS introduced new digital services to support more people find the right products online. In addition, ASICS introduced its first virtual running relay event, the ASICS World Ekiden, which attracted a record-breaking 56,000 participants.

Europe’s Number One Running Brand
In 2020, ASICS confirmed its position as the number one running brand in Europe, according to NPD data. The accolade is demonstrated by the millions of runners across the region who put their trust in ASICS products to help them perform and stay injury-free. ASICS’ team of scientists at the Institute of Sports Science in Kobe, Japan continue to apply their deep understanding of human movement to develop technologically advanced products.

Market Share Gains
In 2020, ASICS gained 3% points market share in footwear in the “Made For and Used For” Running category above 90 euros in EU5 (UK, France, Germany, Italy and Spain) according to the latest NPD data. ASICS also gained 2% points market share in footwear in the “Made For and Used For” Tennis category and 10% points in the “Made For and Used For” Indoor category in EU5.

ASICS EMEA, CHIEF EXECUTIVE OFFICER, CARSTEN UNBEHAUN:

“2020 was undoubtedly a challenging year, but together with our partners and our community, we are emerging in a strong position and have real momentum as we head into 2021.

With healthy inventory positions, our 2020 performance is a testament to our product innovation, digital acceleration, as well as our disciplined financial management.

In 2021, we are returning to our roots and putting our founding purpose, Anima Sana in Corpore Sano, or A Sound Mind in a Sound Body, at the heart of our business. Our new brand platform “Sound Mind, Sound Body” has never been more relevant and we will continue to support more people to enjoy the benefits of sport and movement, not just on the body, but on the mind.”

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