DARAZ ANNOUNCES DUAL SPONSORSHIP OF SRI LANKAN AND BANGLADESH CRICKET TEAMS
South Asia’s leading e-commerce marketplace deepens commitment to the region by helping to bring people together through international cricket
SINGAPORE, 25 MAY 2021: South Asia e-commerce powerhouse and market leader, Daraz, today announced the dual sponsorship of both the Bangladesh and Sri Lankan national cricket teams.
As the One-Day International series between the two rival cricketing nations kicked off over the past weekend, the deal placed Daraz in a unique position of being the shirt sponsor of both teams when the first ball was bowled in Dhaka, Bangladesh, on Sunday – the first-of-its-kind for the sport.
Daraz CEO and Founder Bjarke Mikkelsen said that as a company focused on championing South Asia, there is no better way to connect with the community than through the national sport – cricket.
“At Daraz, we are continually thinking of ways to drive excitement and connect with our customers and sellers. In many ways, cricket is part of the national identity of different South Asian countries, and when the opportunity to be the shirt sponsor of the Sri Lankan and Bangladesh teams presented itself, we did not hesitate.”
“As a business, we want to have a positive impact on the communities where we operate, and throwing our support behind the national teams is a great way for us to touch the hearts of fans, especially during these difficult times. We’re excited to be cheering them on in the coming matches as we all enjoy a few hours of joy and respite.”
Daraz will feature on the playing shirts of the Sri Lanka men’s team for all international cricket matches this year while its partnership with Bangladesh will extend to 2023.
The sponsorship is a key component of Daraz’s regional marketing strategy to accelerate the growth of the brand through association with high-profile sports teams. With cricket commanding a huge following across South Asia, it presents an effective platform for Daraz to engage with the region’s passionate fans and drive the brand to the next level.