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Jun 17, 21

Columbia Sportswear (Nasdaq: COLM), a leading innovator in active outdoor lifestyle apparel, footwea

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Columbia Sportswear (Nasdaq: COLM), a leading innovator in active outdoor lifestyle apparel, footwear, accessories, and equipment, is proud to announce a multi-year sponsorship with professional explorer Mike Horn.
Columbia will leverage this partnership to promote its innovative product lines and proprietary technologies, aiming to keep Mike cool, dry, warm, and protected in his extraordinary adventures around the globe. 
Matthieu Schegg, VP and EMEA General Manager of Columbia says: “We believe there is a perfect fit between Mike Horn and Columbia. Our mission as a brand is to unlock the outdoors for everyone. Mike Horn does not only live incredible adventures, he also likes to share them with people and inspire others, whether online, through his social channels, TV programs, lectures, conferences, or books. At Columbia, we like this spirit, as much as we like seeing our great durable products in motion on someone like Mike”
Mike adds: “Throughout my many years of professional exploration, my goal has always been to push mental and physical limits while sharing my experiences with the world. 
There’s so much to gain from stepping out of our comfort zones, and that’s what I love to convey through my adventures! We all have our personal mountains to climb, oceans to cross, obstacles to overcome…but nothing is impossible if we set our minds to it!
That’s why I’m so excited about my new partnership with Columbia because we share that same philosophy and those same values. Together, we can further encourage and inspire people to venture into the unknown to discover themselves and this beautiful world we are so lucky to be living in!”
Mike Horn has lived through many incredible adventures, but among the most remarkable: he swam down the Amazon River in a hydrospeed in 1997, he then circumnavigated the Earth, unmotorized, along the equator for more than 40,000 Kilometers. He climbed some of the highest mountains in the world without oxygen or assistance. In 2017, he achieved the solo crossing of Antarctica, more than 5100 kilometers in 59 days on skis and kite, breaking the record for the longest crossing of the Antarctic continent. 
Mike also engages in mental coaching of elite sports teams. Through his coaching, Mike contributed to the victory of several teams, including Germany’s national football team during the 2014 World Cup, the Kolkata Knight Riders and Mumbai Indians cricket teams, and the Proteas in South Africa.
Meanwhile, Mike Horn continues to share his adventures through books. To date, Mike Horn has published 6 books and 2 albums.

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