Global cycling brand, Cervélo have been signed as the Official Bike Partner for this year’s Brighton and Hove Triathlon.
Cervélo is one of the leading manufacturers of time trial and triathlon bikes and build some of the fastest road and triathlon bikes in the world.
Alex Croucher, Account Manager for Cervélo UK, said: “Cervélo are delighted to be supporting the Brighton & Hove Triathlon for 2020. The event offers a great location with a fantastic course and most importantly a wonderful atmosphere for athletes and spectators alike. At Cervélo we have our heart in Triathlon and love supporting events which encompass the spirit of the sport.”
John Lunt, Triathlon Race Director and Company Owner, said: “We are delighted to partner with such an iconic triathlon brand. Cervélo, without a doubt, produce some fabulous triathlon bikes. We look forward to working closely with them.”
During the weekend of the Triathlon, on September 12-13, Cervélo will have an Expo tent at the Event Village offering sampling and experiential activities. They will be on hand to answer any questions participants or spectators have on cycling.
This year will be the fifth Brighton and Hove Triathlon and with last year’s sell out weeks prior to the event, organisers are expecting a further surge in numbers this year. The Triathlon has grown to become the largest Triathlon on the South Coast with 1,600 competitors in 2019.
This year organisers are expecting in excess of 2,000 participants over the course of the weekend.
Participants come from all over the UK as well as the USA, Hong Kong, Australia and Europe to compete on Hove seafront.