Burton McCall is to be the exclusive UK and Ireland Distribution for BioLite Energy products.
Through this partnership BioLite, an innovator in off-grid energy solutions, will receive on-the-ground retailer support, opportunities for door expansion, expert marketing and brand building guidance, and overall support for growing business in the UK.
Michelle Dickinson, Managing Director of Burton McCall Ltd, said: “BioLite’s product development, innovation and diversity ensure the brand fits beautifully within the Burton McCall portfolio and we’re extremely excited to see how we can further develop the brand in the UK.”
Demian Lashlee, International Sales Manager for BioLite Energy, said: “The UK is one of our fastest-growing markets; having the opportunity to work alongside an industry leader like Burton McCall gives us tremendous momentum. We look forward to learning from their extensive knowledge and experience, accelerating our presence in the market.”
BioLite’s products will be available to order from Burton McCall Ltd beginning January 1, 2020.