BUFF® STRENGTHENS ITS POSITION IN ROAD CYCLING WITH THE SPONSORSHIP OF TOUR OF FLANDERS
The collaboration also includes the creation of a limited edition range of headwear and neckwear accessories
The renowned brand of headwear and neckwear accessories, BUFF®, has joined forces with the Tour of Flanders and is sponsoring this mythical road cycling race for the first time, an epic competition for any fan of this sport.
The vision and shared values of BUFF® and Flanders Classics, official organiser of this cycling event, have been key in launching this new collaboration. In the words of Sergi Muñoz, Global Sports Marketing Coordinator of BUFF®: “Being able to partner with the Tour of Flanders is to be part of cycling history. We like the authenticity of the event, the commitment of the fans, and the passion and dedication of both the participants in initiatives such as “We Ride Flanders” and that of the professional riders.”
For his part, the Managing Director of Flanders Classics, Thomas Van Den Spiegel, commented: “Collaborating with an internationally renowned brand such as BUFF® will allow us to strengthen the Tour of Flanders brand. Rather than just focusing on the sport side of things, BUFF® will give us the opportunity to promote the Tour of Flanders in a broader way as it is also part of a lifestyle.”
The signed agreement is not limited only to the sponsorship of the race, but also includes the creation of a limited edition range of products, a clear tribute to this emblematic cycling race with more than 100 years of history. “We have created a collection that resonates with all cycling enthusiasts to help them achieve their goals and challenges, while also encouraging them to spend more time outdoors, in line with our LIVE MORE NOW philosophy”, says Sergi Muñoz.
The BUFF® TOUR OF FLANDERS 2021 collection is made up of five different models (three caps, a tubular and a headband), perfect for both professionals and amateurs.
The Pack Bike Cap and Underhelmet Cap have been designed to be worn under the helmet. The Pack Bike Cap can be folded to take up the least amount of space, recovering its shape immediately once unfolded, making it easy to store in any pocket. The Underhelmet model stands out for its elasticity, lightness and breathability. The third model is the Trucker Cap, from the BUFF® lifestyle line; it has a modern design and is perfect for wearing when not competing.
This collection couldn’t be without the iconic BUFF® Original, with 4-way stretch and UPF 50 protection against the sun’s rays, and the Coolnet UV® headband, perfect for keeping your hair off your face and with excellent breathability thanks to the HeiQ technology it incorporates.
In line with the BUFF® values and its commitment to the environment, sustainability also plays a very important role in this limited edition collection, as it includes two models made with fabrics obtained from recycled plastic bottles. They all share a common design based on the use of the race’s corporate colours, black and yellow, as well as the official name of the race: De Ronde van Vlaanderen.
The BUFF® TOUR OF FLANDERS 2021 collection will be available on the BUFF® website starting on March 4.
The origins of BUFF®, a Barcelona based company, are in the passion for motorcycling of the founder of the company, Joan Rojas. Almost 30 years ago, his urban lifestyle and love for sports led him to create the first seamless multifunctional tubular, the BUFF® Original Multifunctional Neckwear. Today, the product range is much wider, offering a wide variety of accessories for high intensity athletes, for lovers of running and/or trekking, for those who practice various outdoor activities and, also, for a urban lifestyle. With products currently available in more than 70 countries, BUFF®‘s mission is to provide high-quality accessories with innovative design. Tubulars, hats, headbands, caps, etc., designed at the headquarters in Catalonia (Spain) and 90% of these products are manufactured in the region. Environmental protection and sustainability in production and materials are part of BUFF®‘s DNA, with the use of recycled polyester and certified merino wool being some of the integral components of each collection. BUFF® is for everyone who enjoys the outdoors and every moment with passion. BUFF® - Live more now.
Follow BUFF® on: