This is the first time parkrun has aligned with a footwear brand in the UK and Ireland, with both partners sharing the same philosophy that running is inclusive to all and can make the world a happier and healthier place.
A key element of the partnership will see the creation of a bespoke Brooks activation zone that will go live across selected parkrun sites in the UK and Ireland. At each event, parkrunners can swap their shoes and test out a pair of Brooks to either volunteer, walk, jog or run their 5k parkrun.
Post-event parkrunners will be greeted by a Brooks expert who will talk them through the Brooks running experience. The Brooks expert will help parkrunners identify their perfect running shoe using the Brooks shoe finder, and will talk to them about their passion for running to create their own personalised ‘Run Happy Ever After’ story.
Brooks believes that every day with a run is a better day. This activation has been created to bring to life Brooks ‘Run Happy’ philosophy and help grow and inspire communities of runners to celebrate the inclusivity of the run. The strategic partnership with parkrun is part of Brooks vision to become the number one choice for all runners and follows a significant year of growth for the brand, during which Brooks achieved 39 per cent revenue growth in the UK and Ireland.
Matt Dodge, MD of EMEA at Brooks, said: “At Brooks, we want to inspire people to run their path to a better self. parkrun share similar values with a strong philosophy to make the planet a happier and healthier place. Through this exciting partnership, we are able to engage with a broader running community across the UK and Ireland and deliver interactive experiences that bring to life the Brooks Running brand and help people find the perfect shoe that will enable them to Run Happy.”
Nick Pearson, CEO of parkun, added: “We’re delighted to join forces with Brooks, our first ever footwear partner that allows us to reach out to more walkers, joggers, runners and volunteers, and encourage them to take part. Every weekend, there are more than 900 parkruns up and down the country designed to encourage people to get active and feel part of a community. The Brooks event zones at selected events allow people to share their experiences and gain expert advice on how to enhance their parkrunning journey.”
For more information head to www.brooksrunning.co.uk/parkrun
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