Bellum Active, the premium active wear brand for women, founded in 2015 by London-based designer and former triathlete Jodi Kerschl, has appointed Brandnation Integrated to handle the brief for its UK PR and social media.
The London Bankside-based agency’s work will begin in September with a brief to help the emerging brand build upon its early success by creating increased brand awareness and sales through an integrated national PR and social media strategy.
Brandnation’s Sport PR Team will also be responsible for executing an influencer marketing programme to engage health and fitness fanatics online, whilst the social media community management and digital campaigns will be activated by the social media team.
“Brandnation’s expertise and track record of producing impressive results in the health and fitness sector makes for a very exciting partnership,” said Jodi Kerschl.
“I’m confident their proposed PR and social media strategy along with their enthusiasm for the brand and its ethos will enable Bellum Active to achieve its ambitious sales and marketing objectives and take the brand to the next level.”
Mary Killingworth, managing director at Brandnation, added: “We’re delighted to be working with Jodi and the team at Bellum Active as we share their passion for fitness and a healthy lifestyle.
“Bellum Active has a strong brand proposition with products that are both innovative and premium and we can’t wait to get started on spreading the word to target consumers.”