Bourne Sports in Stoke on Trent has become the first authorised Mueller Sports Injury Centre.
The shop new contains a designated Mueller space large enough to carry supports and braces as well as tapes, strapping and hot/cold packs across the Elastic, Neoprene and Hg80 ranges. The display area is supported with a colour TV showing Mueller product presentations.
Says Greg Soffe of 1000 Mile Sportswear, UK distributor of Mueller: “The impact of the display area is such that Bourne has already reported increased interest in the brand, as well as an all-important increase in sales. We plan to roll the concept out in strategic locations nationwide.”