pp-live-2020-nov-19
pp-live-2020-nov-19
Dec 06, 19

adidas Terrex UK official apparel sponsor of Threshold Trail Series

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Award winning events company Threshold Sports today announced adidas Terrex UK as the official apparel sponsor of their award-winning Threshold Trail Series in 2020.

The Threshold Trail Series is made up of four of the best loved endurance trail events in the UK with each event offering a unique challenge using a variety of terrains, gradients, elevations, distances and awe-inspiring landscapes.

Adidas believes that sport has the power to change lives, and getting people outdoors is an important part of improving quality of life. Trail running and hiking are key sports for the adidas Terrex brand and through this sponsorship, adidas Terrex hope to enable more people to get outside and on the trails.

Those looking to take on one of the Threshold Trails can opt to take on each trail event over one or two days and can sign up via a range of packages with entries starting from just £39 for a charity place.

The popularity of the Threshold Trail Series continues to grow year on year and since 2017, the series has seen a 25 per cent increase in the number of people signing up to its events:

HEINEKEN Race to the Castle: June 6-7: The newly launched Heineken Race to the Castle is the latest addition to the Threshold Trail Series portfolio. The 100km ultra marathon will pass by and promote many of the local historical landmarks, which includes the finish at Bamburgh Castle, a royal fortress which has stood guard over Northumberland for over 1,400 years.

Race to the King: June 20-21: Starting in picturesque Arundel and finishing at the iconic Winchester Cathedral, Race to the King is a fantastic all-rounder, featuring a variety of terrain and landscape along its 86.2km route.

Dixons Carphone Race to the Stones: July 4-5: Voted ‘Best Endurance Event’ at the prestigious 2018 and 2019 annual Running Awards, Dixons Carphone Race to the Stones takes participants along the oldest path in Britain ‘The Ridgeway’. The 100km route is lined with Bronze Age hill forts, Neolithic burial chambers and Roman river crossings, finishing at the iconic Avebury Stone Circle.

Race to the Tower: July 18-19: For the lover of hills, Race to the Tower takes participants along the stunning climbs of the Cotswolds Way, on an 84.3km route with spectacular views that make the challenging inclines and descents to the Broadway Tower worthwhile!

Chris Tong, Marketing Director at Threshold Sports, said: “We are incredibly excited to be partnering with adidas Terrex. They share our vision to make outdoor experience and adventure more accessible and we’re excited to be able to share their products with our thousands of loyal customers.
“Here at Threshold Sports we believe that more is in you and we want to help people escape the pressures of everyday life and take on one of our trails in 2020.
“We pride ourselves on making our events as inclusive as possible, so whether participants decide to run or walk, each Threshold trail event offers a unique challenge”
Robert Muecke, Global Senior Sports Marketing manager adidas Terrex, said: “adidas TERREX strives to give all performance levels the best race experience possible; no matter their ability, and we believe that through sport we have the power to change lives.
“We are proud to partner with Threshold Trail series in 2020 and look forward to encouraging people to get Outdoors and experience trail running in all forms.”
For more information on prices and to see how you can sign up to take part in one of the Threshold Trail Series events visit https://www.thresholdtrailseries.com/
To find out more about adidas Terrex at www.adidas.co.uk/Terrex

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