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Feb 22, 06

ASICS rolls out shop-in-shop system

As a result of increased sales - most noticeably in apparel - and improved brand awareness generated at the point of sale, Asics Europe is currently forecasting a total of 70 shop-in-shops for 2006.

Staged within a multibrand store, Asics says its shop-in-shop concept is creating an inspirational experience for both its retail partners and consumers. shop-in-shop system in Zurich has been followed up with the opening of four more in Germany and one in London.

As a result of increased sales - most noticeably in apparel - and improved brand awareness generated at the point of sale, Asics Europe is currently forecasting a total of 70 shop-in-shops for 2006.

Staged within a multibrand store, Asics says its shop-in-shop concept is creating an inspirational experience for both its retail partners and consumers.

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