pp-live-2020-nov-19
pp-live-2020-nov-19
Jul 09, 19

ASICS explores real stories of why we run ahead of ASICS London 10K

{desc}

We all run for different reasons – from meeting new people to beating a PB or overcoming a difficult time in life – but the one constant we all share is the body-boosting, mind-clearing joy of it.

Ahead of the ASICS London 10K, ASICS is telling the stories of 17 runners and exploring their personal reasons for running to highlight the differences we all have as runners but also the unifying impact of running and how when we run together, amazing things happen.

The eclectic group of runners, who came from all corners of the country – from Leeds and Preston to Hampshire and London – were brought together through several different groups including The Running Charity, Backpackers and the ASICS FrontRunner community.

The revealing video gives an insight into how people started running, who inspires them, what music they run to, as well as exploring the various things that make them tick. Be it Afrobeat or video game soundtracks to being inspired by a parent or inspiring yourself, each runner’s reasons for running are wildly different, but strip that all away and it’s the love people have for running that unites everyone.

Watch the full video here.

For Steven Oltay, 23, running came to him at his lowest ebb after he was left homeless and addicted to drugs after a family breakdown. Weighing just seven stone and living out of a homeless shelter when he was introduced to The Running Charity, Steven said it was the discipline running offered that helped him on a path to recovery: “I’d given up on everything, I was addicted to drugs and I couldn’t find a way out. For me running is a form of meditation – it’s a time where you can think, clear and renew. It’s something that not only helped me get clean but stay clean.”

Hadeel Haasan, 31, also turned to running at a low point in her life. It was in the dark moments that Hadeel found running, and it’s now something she credits for completely turning her life around: “Running is survival – it was the only thing I stuck to during those dark times and I genuinely don’t think I’d be alive today if it wasn’t for running. Now I’m fitter, I’m more confident about myself, I’m healthier and I’ve met some wonderful people.”

In Jamie Gane’s case, running gave him a sense of freedom after he spent 14 years in a wheelchair. Following a leg amputation, he decided to take up running: “The transition from not walking at all to finally running was a really tough one but I just wanted to know what it was like to be like everybody else. I wanted to feel free and that’s what running is – freedom.”

ASICS is calling for runners to Run United at the ASICS London 10K on Sunday, July 21, 2019 – no matter their race, creed, gender or beliefs – to celebrate the unifying impact running can have in our society.
For more information on where and how to sign up – visit the ASICS London 10k website.

Watch the Video

More Pictures

We All Run United | ASICS London 10K
More pictures
brand1

Get all the latest trade news free straight to your inbox

Enter your email address:

Insight Update
Move for Movember

Move for Movember

Zwift, the global online training platform, is proud to support Movember this November.

read article

Manchester Social Run

November 03 - 30 , 133 Deansgate, Manchester, M3 3WR

Birmingham Social Run

November 04 - 30 , The Grand, 29 Colmore Row, Birmingham, B3 2BS
BB Sports Distributors

BB Sports Distributors

29A Apple Lane Trade City, Exeter , EX2 7HA

view profile

Get your FREE digital subscription! Sports Insight is available on your mobile device

kindle-logo ios-logo google-logo

download
  

Works With:

{-- --}