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Arena to sponsor The National Swimming League

The National Swimming League will be known as The National Arena Swimming League as part of a new three-year sponsorship deal with the swimwear brand.

Arena will support each of the active leagues around the country for the rounds in October, November and December. In addition, the brand will play a leading role in the finals day at Ponds Forge.

Arena has pledged to ensure that retailers will be present at many of the galas during the rounds, while the brand’s products will soon be available through the league’s website.

As part of the deal, Arena is planning exclusive ‘league’ merchandise and will donate a percentage of the sales of the range to The National Arena Swimming League.

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