arena is to become a premium partner and official supplier of the German Swimming Federation (Deutschen Schwimm-Verbandes).
One of the goals of both partners is to attract more followers to the sport. To that end, several events are on the 2013 agenda.
“We are pleased that with arena, with whom we have worked in different areas for decades, has opted for premium partnership,” says DSV president D. Christa Thiel.
“The company is so deeply rooted in swimming that both partners are already thinking above and beyond the national team.
“Thus the focus is on the promotion of the sport as a whole - from competitive to recreational swimming.”
As a premium partner of DSV swimming, arena will equip the federation’s top athletes for all international competitions.
Christiane Nothelfer, manager of arena Germany GmbH, sees the partnership as a great opportunity to promote the sport: “We are very happy to have such a strong partner and with the athletes and coaches we can foster the broader public’s enthusiasm for the sport of swimming.”
To promote the sport, DSV has pledged to support arena’s Swim Academy.
These one day seminars give young athletes the opportunity to interact with swimmers and coaches from the national team, who share their experiences and provide insight into their training routines.