Aqua Sphere’s first-ever TV campaign will be screened in 59 European countries from July 18-August 2, conveying the ‘Long Lasting Comfort’ values of Aqua Sphere’s distinctive wide-angle aquatic eyewear.
Representing a significant global investment, the advertisement is being produced by creative agency Publicis. The creative execution playfully shows a swimmer making the incredible distance from London to New York, emphasising the long-lasting comfort at the heart of Aqua Sphere’s brand promise.
Timed to boost brand profile and support summer sell-through of Aqua Sphere’s goggles and masks, the campaign will be supported by 400,000 banner impressions on Eurosport’s website during the 13th FINA World Championships in Rome. As a further message reinforcement, the creative is being used in print advertising across lifestyle magazines such as ‘Zest’ and ‘Health & Fitness’ and its fresh imagery will be seen across Aqua Sphere’s point of sale.