Aqua Sphere has unveiled its first Swim Zone store-in-store concept in the UK.
A 24m sq Aqua Sphere-branded space has been unveiled at Intersport’s Taskers Sports Superstore in Liverpool. Effectively creating a new triathlon specialist for Merseyside, the superstore’s new Swim Zone is the North West’s most comprehensive display of Aqua Sphere equipment, swimwear, wetsuits and snorkels.
Says store owner Peter Tasker: “The Aqua Sphere Swim Zone is unique to the Intersport group, and I would encourage other members to seriously consider the benefits of a professionally fitted Aqua Sphere area. I really believe there are untapped sales opportunities from quality swim and tri kit.
“We are witnessing a significant UK increase in swim facilities and more opportunities for people to swim for free and outdoors, and triathlon is definitely a growing sport. Members could try taking a fresh look at their aquatic space to see if it can work harder for them. Aqua Sphere is a high quality brand and a helpful communicative expert, providing really useful advice as well as superb merchandising and display material. We are excited to capitalise on the market’s potential with this fresh and innovative brand and look forward to a healthy return on this space.”
For information on the Swim Zone merchandising package, and other free merchandising offers, call 01254 692200. For brand and product information visit http://www.aquasphereswim.co.uk.