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Sep 13, 18

APG Leisure to increase UK presence with new Partnership


APG Leisure have agreed a new partnership with BECO Beermann (the global swimming accessories, aquafitness and swimwear manufacturer) that will see the Cheshire based company become the official distributor in the UK and Republic of Ireland.

“Our new partnership with BECO Beermann marks the start of a new journey for APG Leisure and our customers, which sees APG Leisure expanding its marketing offering to include swimming accessories, aquafitness equipment, training aids, leisure and competitive swimwear.  The collaboration comes as the UK company actively seeks to expand it’s offering within the UK and Ireland”. said Paul Smith, Marketing Director of APG Leisure.

“We are delighted to be partnering with APG Leisure – one of the UK’s leading aquatic suppliers with a rapidly growing UK presence. We feel their strategic position and reputation for providing a high level of customer service fits well with our own core values”, added Thorsten Schröer, BECO Beermann
Founded in 1923, BECO Beermann is known for its style-driven, affordable and high safety certified products. Across Europe alone the BECO range can be seen in close to 75% of swimming pools.

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