West Indian cricketer Carlos Brathwaite is a new ambassador for Anytime Fitness UK.
Brathwaite, who hit the winning runs in the Twenty20 Cricket World Cup final in 2016, trains regularly at Anytime Fitness gyms and will feature in photo and video content for the brand, as well as contributing regular blog content around its ‘Let’s Make Healthy Happen’ messaging.
Regularly touring with the West Indies Cricket Team and playing in domestic Twenty20 competitions across the world, Brathwaite will benefit from Anytime Fitness’ ‘join one, join all’ USP which allows members to access any of its 4,500 plus global gyms with the fob they receive as part of their membership.
Brathwaite said: “Anytime Fitness very much fits with my personal approach to health and fitness. As a sportsman, strength and conditioning is incredibly important to how I play my cricket and it’s a huge benefit to me to have access to premium gyms across the world with all the equipment I need. I always find the atmosphere in Anytime Fitness gyms to be incredibly positive and welcoming, and I’m looking forward to working with them and helping encourage more people to get active.”
As a huge advocate for health and fitness, Carlos’ content will include a focus on his own gym training, providing a unique insight into the physical demands of a leading international cricketer.
Now with over 165 clubs in the UK, Anytime Fitness changed its brand positioning from convenience to coaching earlier this year, placing an emphasis on the significance of a welcoming and supportive gym environment to help you achieve your goals.