American Golf has purchased UK golf apparel brand Stromberg.
The deal, which was completed on September 11, sees the brand and business of Stromberg Holdings Ltd move to the newly formed American Golf Brands Ltd (AGBL), in a move that strengthens the nationwide retailer’s offer of high quality, affordable golf apparel.
Rodney Taylor, outgoing Managing Director of Stromberg, said: “The acquisition by AGBL not only allows me to retire in an orderly manner, but also gives me gratification to see the legacy of the Stromberg brand continue through my son Richard, who has become a newly appointed Director of Business Development with American Golf Brands. This is an exciting opportunity for the further development of the Stromberg brand and to expand to a wider market with a stronger base and greater diversity of product ranges.”
The decision to purchase Stromberg marks a new chapter for American Golf as a brand owner, under the new company American Golf Brands Limited (AGBL). AGBL will continue to supply Stromberg’s existing network of approximately 200 pro shops throughout the UK, a move that broadens the company’s penetration into the UK market.
Gary Favell, American Golf CEO, said: “Rodney and Richard have built a fantastic business with high quality products and an impressive network of retailers. Stromberg is a great addition to the business and I’m delighted that Richard has agreed to come on board at AGBL to help further develop the Stromberg brand. His knowledge of the Pro Shop market, and the relationships required to make a success of those retail partnerships, will be invaluable as we look to increase our affiliate sales relationships and wholesale supply agreements.”