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Apr 07, 22

4GLOBAL showcases its role in the European DataHub at EHFF in Cologne

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4GLOBAL, the UK’s leading sports data and consultancy company, has delivered a keynote address at the European Health and Fitness Forum (EHFF), EuropeActive’s flagship event taking place on the eve of the FIBO event in Cologne this week, to showcase its role in creating the European DataHub.

The company, known in the UK for its DataHub and Social Value Calculator products, has been working with EuropeActive to deliver this exciting new way of joining together, mapping and measuring fitness activity across Europe.

The European DataHub aims to provide EuropeActive and partners with the data and insight to demonstrate the scale, impact and value of the European Health and Fitness Market.

4GLOBAL’s Chief Product Officer Utku Toprakseven took the audience through the innovative, ground-breaking and collaborative initiative that is the European Data Hub.

He said: “The main objective of the European DataHub is to provide EuropeActive and partners with the data and insight to demonstrate the scale, impact and value of the European Health and Fitness Market.

“The project aims to build a digital ecosystem that aggregates data from across the sector while developing common data standards to allow consistent analysis and reporting.
“4global will share the main principles, current status and value proposition of the European DataHub for operators, national association and technology partners through use cases and key benefits.”
European DataHub will provide tools to help a gym operators and national associations understand the benefit that they create through running gyms and programmes. It will also analyse and compare their performance to others across the sector, providing insights into the social value to gauge health benefits generated from physical activity.

4GLOBAL will also be exhibiting the European DataHub throughout the week at FIBO at the EuropeActive stand at booth number 7D 60.

4GLOBAL can also be found on Twitter and on Linkedin, and via the FBO hashtag #FIBO2022.

The company has recently announced a significant expansion in Europe and the Americas, building on its successful partnership with Sport England on its ‘Moving Communities’ programme – designed to help England recover from the pandemic. It also provides consultancy services for major sporting events, including the Women’s Euros in England in July 2022, and is working with the Canadian city of Hamilton to prepare its bid for the 2030 Commonwealth Games.

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