Following a competitive pitch, Zwift, the virtual reality training programme has appointed Brandnation to handle its UK PR and comms.
Zwift has briefed the agency to launch its new running platform in the UK following its global launch this month.
Brandnation has a raft of activity lined up to support the launch period which will involve the activation of the brand’s ambassador portfolio. The account will be headed up by the sport division’s account director, Joe Murgatroyd.
Mary Killingworth, managing director at Brandnation said: “Zwift Run is a very exciting proposition for both Brandnation as an agency and the consumer. It’s set to revolutionise training routines for runners everywhere and we’re very much excited to be a part this movement.
“Zwift is a brilliant addition to our portfolio of sports clients and further strengthens the agencies running credentials.”
Chris Snook, global PR manager at Zwift said: “I was impressed by the agency’s creative approach, clear understanding of the run category and wealth of running contacts across the media landscape. I’m looking forward to working with the team to deliver a successful launch of Zwift Run.”
