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Welcome to this months
Sports Insight

At long last the lighter evenings
and some warmer weather;
have arrived.
Marathon season is in full swing
and any of you who took part in the
London Marathon I hope you had
a great time.
People will be looking to get out
of the cold weather training kit to
something a bit lighter.
But running is a wide and varied
church, so Jonathan Quint asks the
question “What do runners want?”

Paul Sherratt also takes a look at the changing face of the sports wholesaler. With new technology popping up seemingly all the time, Fiona Bugler looks at the rise of podcasting, why it’s a great medium for sports marketeers, and shares an idiot’s guide to getting started. Is acting on impulse something you can influence? Paul Clapham looks at the ways you can boost your sales with some handy advice. We also speak to Olympic skier Chemmy Alcott about her career and life on the slopes as well as snooker legend Stephen Hendry. I hope you enjoy reading this

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Welcome to the
Running Forum

It’s the place where the industry
and the running community meet

Congratulations to those of you who
took part in the Virgin Money London
Marathon.
At the time of writing the race is a
couple of days away but I hope that you
achieved your goals and maybe a PB.
However, just completing the distance
is an achievement in itself no matter
what your time. And if you didn’t take
part were you inspired to pull on your
running shoes and set yourself a target
for next year?

If you’re looking for something a little bit more extreme then there could be something
to inspire you in this issue of Running Forum.
For instance, read about the inspiring story of Jasmin Paris, who became the first-ever
woman to win the UK’s 268-mile Spine Race outright.
And if you want to be a little bit more exotic then find out about the Ultra X series,
which is aiming to be the first multi-day ultra-marathon series of its kind, staged in deserts,
jungles and mountains around the world.
But, coming back down to basics, also find out why you should be wearing a technical
running sock.
I hope you enjoy reading this issue of Running Forum.

Mark Hayhurst, Editor