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R.A.D expands athlete roster to include UK’s Fittest Man

New ambassadors, including David Shorunke, join an already star-studded list which now includes the World’s Fittest Woman and UK’s Fittest Man

R.A.D, the performance footwear brand based out of Portland, Oregon, has announced nine fresh faces to its athlete roster.

These new names include a mixture of both UK, US, French, and Australian based athletes and means that the brand is now represented by some of the fittest and strongest people on earth.

Standout names from this flush of fresh talent are Lucy McGonigle, named Fittest Teen on Earth two years running (2022 and 2023); ex-Navy Seal turned CrossFit athlete, Joshua Bridges, and David Shorunke (pictured) who was crowned the UK’s Fittest Man in 2023. They join R.A.D’s existing high profile athletes, Danielle Brandon, and the 2023 World’s Fittest Woman and Hungarian national weightlifting champion, Laura Horvarth.

The exciting acquisition of talent comes as the brand celebrates just their second birthday, and is demonstrative of the brand’s bold expansion into the world of training footwear and apparel.

Ben Massey, founder, believes this expansion in their athlete roster kicks off an exciting year for the brand in which they look to raise their public awareness with key audiences and show major-label brands in the market that R.A.D is here to compete.

He said: “We are delighted to welcome on board some of the biggest and most inspiring athletes from the world of CrossFit. These athletes embody what R.A.D is all about – pushing your limits, never giving up, and empowering you to achieve your goals.

“We look forward to seeing them fly the flag for R.A.D as well as getting them involved with some of our exciting and upcoming projects in 2024.

“We also hope that this announcement signals to our competitors that we’re not here to simply fade into the background. Just like our stellar roster of athletes, we are here to compete at the highest level and show that the R.A.D range is supported and endorsed by the world’s best.”

The full list of the 9 new additions to their roster can be found below:

 

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