This Christmas Intersport focuses on the key sports categories of running, training, football and lifestyle with the lead brands Adidas, Nike and Under Armour. The Christmas campaign presents a consistent message across the whole group which positions Intersport as the performance sports store at Christmas.
The campaign aims to build Intersport brand awareness for Christmas 2017 with an exciting new creative approach. With a focus on digital advertising to target that sports inspired consumer most efficiently the campaign has a fast paced 30 second advertisement with additional smaller edits by category to play with on digital channels and in store screens.
The campaign strategy is to leverage online/consumer trends, consumer tribes and behaviours through a simple creative execution which will translate from online video content through to in store POS executions.
Intersport will reinforce how to make Christmas shopping for performance sport easy, with product packages and brand stories into relevant Christmas consumer themes which resonate with the target market and offer an immediate solution to their Christmas buying habits.
FESTIVE, SPORTY, CREDIBLE, WITTY
Featuring six product collections the campaign offers each as a gifting story complete with gift box, ribbons and tags to provide the ideal sporting present.
“We all get that tingling feeling at Christmas. The film bottles that Christmas excitement, coming out of the blocks with energy and flair. The film’s visual flair and beautiful craft should drive towards, light hearted fun and a sense of family togetherness. It is fast and fun and highlights the crazy time at Christmas”
Christmas works out at Intersport in 2017.