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Oct 17, 2013

Win the business World Cup

England have confirmed qualification for Brazil with victory over Poland at Wembley, but while Roy Hodgson’s side will be focused on the pitch, a world of business underpins the globe’s greatest sporting gathering.

Brazil has spent $3.5 billion refurbishing or building the 12 stadia that will host the tournament and more than $30 billion on infrastructure in total.

That will accommodate 3.3 million fans - some way short of the 3.5 million record of USA ‘94 - but still oversubscribed, with more than six million ticket requests in the first round of sales alone.

97,000 of those came from England, a number that will soar now Roy’s boys are on the plane.

Sport’s relationship with business continues to bloom and the best of the best will be rewarded on May 8 at the BT Sport Industry Awards.

The first step towards winning the industry’s own World Cup is there for the taking - with entries open now at http://www.sportindustry.biz.

Meanwhile, special early-bird discounts are available on BT Sport Industry Awards table packages until October 31.

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OPTIMUM DESIGN UK LTD

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