The British Golf Industry Association (BGIA) has revealed a new website http://www.bgia.org.uk. The attractive new design follows a similar format to that of other FSPA (Federation of Sports and Play) associations.
New features include scrolling navigation, twitter feed, member testimonials scattered throughout the site and use of a digitally responsive platform so that when it is visited by a small screen device the design alters to be more appropriate for the reduced screen size. It is the same content from the same source with only the design/layout changing.
More and more people are accessing websites from their mobile devices and so those associations that aren’t offering an easy to navigate website on a mobile device are ultimately losing visitors (members) who are time poor. Visitors simply won’t bother if they can’t easily get to information, fill out forms and select from menus. It is hoped that having a digitally responsive website will give the BGIA a much greater web presence
The new website is a good reflection of the BGIA brand and show cases its members’ products. It’s forward thinking and it snaps into place - the information it contains is easily consumable. The redesigned site makes the content easier to find.
Ciara Morgan, Association Manager said: “Our goal for the new website was to make it faster and easier to navigate for users. Most of all, we wanted to better reflect the personality of the BGIA.”
She continued to say:
“Google Analytics shows that 67% of BGIA website views in the last month took place on a mobile device. So, by making the website digitally responsive we are catering for the requirements of these visitors, enabling them to easily access the information they are looking for.”
About the BGIA
The BGIA is the lead trade body representing UK manufacturers, wholesalers and distributors of golf products and services.
Association Manager, BGIA Office 8, Rural Innovation Centre, Unit 169 - Avenue H, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LG