Mar 14, 2008


Below are the nominees in each of the 13 award categories with the winners to be announced at the star-studded Awards ceremony on 1st May in front of 1,600 industry representatives.

Among the sporting stars who have attended the Awards in previous years include David and Victoria Beckham, Thierry Henry, Arsene Wenger, Lord Sebastian Coe, Bernie Ecclestone, Martin Johnson, Michael Vaughan and many more…

With a substantial year-on-year increase in entries for the Sport Industry Awards, reaching the shortlist represents a stellar achievement on the part of the nominees.


Best Integrated Sport Marketing Campaign

  Coca-Cola GB – Buy a Player
  Marston’s Beer Company – Marston’s Beer of Cricket
  Nationwide Building Society – Sponsored by You
  Nike – Nike Total 90 Laser
  Premier Rugby – Be Part of It
  Samsung Electronics – Passionate about Football, Inspired by Style

Best Promotion of a Sport by a Governing Body
Sponsored by Match Point

  ATP – ATP Tennis Masters Cup
  British Cycling – British Cyclosportive
  British Horseracing Authority – Careers in Racing
  NFL – Bridgestone International Series: New York Giants v Miami Dolphins
  The Football Association – Transforming Perceptions of Women’s and Girls Football in England
  The Rugby Football Union – Go Play Rugby

Best Sponsorship of a Sport Event or Competition

  Artois – The Artois Championships
  Carling – Carling Cup Fans’ Final 2007
  Coca-Cola GB – The Coca-Cola Play Offs
  E.ON – The FA Cup sponsored by E.ON
  Flora – Flora London Marathon 2007
  Guinness – Guinness Premiership

Best Sponsorship of a Sport Team or Individual
Sponsored by Odgers Sports Practice

  adidas – Jonny Wilkinson
  Nationwide Building Society – England Football Team
  Nike – England Rugby
  O2 – O2’s ‘Never Surrender’ Rugby World Cup Campaign
  RAC – Team RAC
  Wrigley’s Airwaves – Wrigley’s Airwaves Sponsorship of GSE Ducati

Best TV Sport Commercial

  adidas – Impossible is Nothing
  Nike – Traffic Jam
  Powerade – Powerade RWC 2007 Idents
  Reebok – Sheva’s Hero
  Shell – Shell V-Power Circuit
  The Times – The Game – McClaren

Best Use of Digital Media in Sport
Sponsored by Sky Digital Media

  Emirates Airline – Arsenal’s 12th Man
  FL Interactive – New generation of FLi network of official club websites
  Land Rover – England’s Real Passion
  Middlesbrough – ‘I know you still have the passion’ ½ season ticket campaign
  Nike – Nike+ Supersonic
  Virgin Media – Virgin Media’s V Player

Best Use of PR in a Sport Campaign
Sponsored by Action Images

  adidas – Impossible is Nothing
  Coca-Cola GB – Buy a Player
  NFL - Bridgestone International Series: New York Giants v Miami Dolphins
  Paddy Power – Tongan Paddy Power at the Rugby World Cup
  Red Bull – The Red Bull Air Race London
  Transport for London – Le Grand Depart of Le Tour de France

The Community Programme Award

  Barclays – Barclays Spaces for Sports
  HBOS – Bank of Scotland Midnightleague
  Kellogg’s – Kellogg’s Swim Active
  Lafarge and Cravendale – Leeds Rugby Foundation
  McDonald’s – Supporting coaching in Scottish and Welsh communities
  Tesco – Tesco Get Active Programme
  The Golf Foundation – Golf Roots

The Environmental Concern in Sport Award
Sponsored by SweetSpot

  A1GP World Cup of Motorsport – A1GP THINK Greener Racing
  Coca-Cola GB – Talent from Trash
  E.ON UK – Save your energy for the Blues
  Honda Racing F1 – HONDA MY EARTH DREAM
  SSE and the Weymouth and Portland National Sailing Academy – Scottish and Southern Energy – Powering the National Sailing Academy

Sport Coverage of the Year
Sponsored by UK Sport

  Boxing News
  Sport Magazine
  The Daily Telegraph
  The Guardian
  The Sunday Times
  The Times

Sport Brand of the Year
Sponsored by Clarke Willmott

  Wilson Sporting Goods

The Lenovo Technological Innovation in Sport Award

  viagogo – Chelsea FC viagogo Ticket Exchange
  Hawkeye innovations – Hawkeye
  HI-TEC Sports – ION MASK
  Nike – Nike+
  Shell Brands International – Shell Technical Partnership with Ferrari
  Speedo International – Fastskin FS Pro

Sport Agency of the Year
Sponsored by Sport England

  Fast Track
  Four Sports, Arts & Sponsorship
  Karen Earl Sponsorship
  M&C Saatchi Sport & Entertainment

For more information on the Sport Industry Awards, contact Drew Barrand on 0207 240 7702.


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